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Profile Software, an international financial solutions provider, announced today that ‘MADA Capital’ and `Mada Financial Services’ subsidiaries of Primavis Capital, a Dubai-based investment firm, selected Axia omni-channel platform to comprehensively support their wealth and fund management operations.

MADA Capital is a financial group based in Dubai, providing financial services and advisory including asset management, fund management and growing wealth for individuals, family offices and institutional investors through tailor-made solutions and global expertise. MADA Capital focuses on providing advisory services on various aspects of financial structuring, mergers and acquisitions, equity and debt capital markets, private placements and capital structures for institutional clients.

Following an international vendor assessment, the newly formed firm evaluated the available platforms based on key criteria such as the innovative technology, scalability, modern design and breadth of functionality that were considered important to help them automate processes, deliver unique user and client experience and produce comprehensive reporting.

Through its user-friendly interface, Axia will enable Primavis’ subsidiaries to fully manage their wealth and fund management services under a single, web-based platform, utilising the omni-device capabilities and numerous widgets available on the dashboard. Axia empowers wealth managers with the appropriate, digital tools to experience easy access to their clients’ investments at any time, manage diversified multi-strategy portfolios and perform in-depth performance and risk analysis. Furthermore, the system will ensure compliance with international standards and provide advanced reporting for internal users, the management and clients.

Profile Software is proactively addressing future market requirements and delivers through Axia, its end-to-end, web-based platform, advanced functionality to perform front-to-back digital investment management operations, always following a UX- first approach for both users and clients.

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